January 24, 2014

Plug Power’s latest hydrogen fuel cell product, GenKey, is the company’s first all-inclusive product for material handling sites.

GenKey is comprised of three separate elements: GenDrive fuel cell units (pictured), GenFuel hydrogen fuel and infrastructure, and GenCare maintenance service. Plug Power says it provides full integration and deployment of the entire GenKey package for customers to ensure seamless transition to hydrogen fuel cell-based power for material handling operations.

GenKey is designed so companies can choose any or all of the platform elements to simplify and suit their needs.

Andy Marsh, CEO of Plug Power, says GenKey transforms Plug Power’s strategic business model from a product-only model, to one with a recurring revenue stream that it expects will add more predictability to the company’s bottom line.

The GenDrive fuel cell product line provides a product suite foundation for warehouse and distribution center lift trucks that are converted from battery to fuel cell power. The fuel cells are a drop-in replacement for lead-acid batteries, fitting into existing compartments on all major OEM material handling equipment.

The new GenFuel component will provide customers with support for the design and construction of an onsite hydrogen fuel infrastructure, either with the retrofitting of an existing facility or via development at a brand new facility, the company says. GenFuel services include the design, procurement, commissioning and maintenance for all the components required to successfully dispense hydrogen without disruption to the customer’s operations.

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